EDUCATION
University of Southern California
Los Angeles, CA
08/2024-05/202
Master of Arts, Public Relations and Advertising GPA:3.89
Communication University of China
Beijing, China
09/2023-06/2026
Master of Arts, International Communication GPA:3.86
Guangdong University of Foreign Studies
Guangzhou, China
09/2019-06/2023
Bachelor of Arts, English GPA: 3.91
University of Amsterdam as an Exchange Student
Amsterdam, Netherlands
PROFESSIONAL EXPERIENCE
USC Annenberg Media
01/2022-06/2022
Editor
09/2024-Current
– Planning and Content Creation: Select trending topics in Los Angeles and cultural exchange themes, plan
stories, and conduct on-site reporting.
– Digital Content Production:Create and manage multimedia content for Annenberg Media’s social media
platforms, including its official Xiaohongshu account, covering video production, editing, and publishing.
– Cultural Promotion and Audience Engagement: Interview alumni and prominent Chinese figures, capture
diverse perspectives, promote Chinese culture, and facilitate cross-cultural exchanges.
Publicis P&G SSM Innovation Team
Media Intern
04/2022-06/2022
– Researched trends on TikTok, searched for emerging consumer groups, matched with new P&G product,
resulting in a 25% increase in content engagement through the integration of platform-specific resources.
– Analyzed live-streaming sales, user demographics, and engagement scenarios, leading to optimized content
delivery that boosted audience reach by 10% and improved campaign ROI.
– Tracked and evaluated new media content like short drama, contributing to a 15% increase in product
placement opportunities across social platforms.
Guangzhou International Cooperation Center
International Relations Coordinator
09/2022-11/2022
– Leveraged data-driven insights to refine content strategy, aligned content with trending social media topics and
audience preferences, resulting in a 13% growth in follower count, a 25% increase in average video likes, and a 15% improvement in comment interactions
– Planned and executed the Guangzhou International Circle of Friends project, organizing customized cultural
exchange activities that introduced 200+ expats to Cantonese culture.
China Daily Guangdong Bureau
Intern Journalist
09/2022-11/2022
– Drafted and translated 130+ bilingual articles and published on official websites and social media (Facebook, X), driving a 20% increase in international audience engagement.
– Conducted 45+ news interviews and press conferences with professionals across diverse industries, including
entrepreneurs, educators, and cultural figures, reached 10,000+ views across platforms.
Amazon
Brand Marketing Assistant
07/2021-09/2021
– Conducted competitive product and online sales analysis for Brawny, identifying key trends and opportunities that
informed the brand’s online development strategy.
– Analyzed D2C (direct-to-consumer) and platform (Fulfillment by Amazon) models, delivering actionable
recommendations through detailed reports, leading to a 10% improvement in online sales efficiency.
Entrepreneurship Project
– Developed the first China’s travel guidance app for foreigners, produced an 80+ page business plan, including SWOT analysis, business operations strategy, and differentiated competition approach.
OTHERS
Skills: Microsoft Suite (Word, Excel, PowerPoint), Google Analytics
Volunteer: UN Movers, Harvard College AUSCR Summit for Young Leaders, Global Journalist Salon
Media Production:Video filming & editing, PS (graphic processing)
Language: Cantonese (native), English (fluent), Mandarin (native), French (basic)